Automotive & HD Business Management Articles.
Bob Greenwood. November 5, 2014. ( over 3 years ago ) 704 views
Shop owners traditionally dread the mid-December to end-of-March calendar period as that usually is a very slow time creating a deep “valley” in the business cycle. Cash dries up and stress soars.
It doesn’t have to be like that anymore!
An important point to understand is that you are being “hired’ to manage the client’s vehicle. It is important to take that responsibility seriously and install the business processes to ensure the client is not let down.
Management must spend the time to set up the required service intervals for each client based on how the client actually uses their vehicle. Take a look at www.vehicleIM.com. When this is done right the data is now in front of you and your team to see when the next vehicle service is due for each client. Shops that have done this right now have most of January and February booked for client follow-up on key service items their client requires.
The next step is to follow up on all deferred work. This is critical as it was caught by the technician during the last inspection, however, the client chose to “defer” some items at that time. This follow-up is critical because it relates to safety and reliability of the vehicle and it is the shop’s responsibility to manage this deferred work on behalf of the client in a time frame that works for the client, but it still has to be done.
These two topics alone, when implemented correctly, eliminates the “valleys” that have traditionally occurred in our industry. The shop now starts to become “steady” all year round. That is a stress reliever and a substantial profit maker.
These two important processes are critical in how a shop should be managed in this new generation of the aftermarket. Take the time to understand them and keep your shop moving forward.