Meet Rui Martins

Mr. Rui Martins is focused on providing Business Management Support and Professional Development to the Automotive Industry. Mr. Martins earned a Bachelor of Commerce Degree from the nationally recognized and leading Business Program at Saint Mary’s University. He has since earned a Professional Service Manager Designation, Professional Bodyshop Manager Designation, Professional Parts Management Designation, Advanced Finance and Insurance Designation, and graduated from the prestigious Customer Service Disney Style.

Mr. Martins is committed to the Automotive industry as an active participant in industry committees and events. Rui is the past Chair of the Automotive Sector Council of Nova Scotia, considered the voice of the Industry in Nova Scotia. Rui is the current Chair of the Automotive Service Trade Regulations Ad-Hoc Committee, and a past member of the Nova Scotia Community College Program Advisory Committee. Rui was also the previous chair of the Canadian Apprenticeship Forum ROTI Phase II, and the Nova Scotia Canadian Tire Service Managers Group developing a keen, first hand understanding of the Automotive Industry today.

As a third generation member, Rui has been in the Automotive Industry for over 23 years. Rui has held Senior Management roles in both Dealer and Aftermarket sides of the industry. In his role at Autohaus Martins Volkswagen; Mr. Martins, won multiple awards for top ranking Customer Service Index scores on the east coast, naming the Dealership to the prestigious Volkswagen Canada Presidents Club. He achieved this while maintaining and absorption rate of 92%, showing tremendous commitment to the productivity and Financial well being of the Service Department. In 1992, Rui directed his attention to the Aftermarket and specifically an average performing 12 Bay Store. In three years, Rui and his team achieved One million dollars in labour sales, no small feat from its starting point at $680,000 three years prior. Rui achieved this while reducing customer count, increasing hours sold per invoice from .7 to 2.2, and having the honor of having the number one ranked productivity store in Canada, an honor held for eight years.

Rui is a charismatic speaker and dynamic instructor with the processes required to bridge the gap between what needs to be done, and getting it done. He has developed Business Management Process courses directed at owners, managers and employees of automotive shops, which have proven techniques and methods for achieving results. His courses address the creation of specific processes and changes that must happen in unison to transform a shop from survival to prosperity.