Automotive & HD Business Management Articles.
Bob Greenwood. April 1, 2019. ( over 2 years ago ) 18,204 views


Work on Becoming the Very Best That You Can Be One Day at a Time 

"If you deliberately plan on being less than you are capable of being, then I warn you that you'll be unhappy for the rest of your life." Abraham H. Maslow (1908 - 1970) American psychologist. 

Have you had a period of time in the last 4 to 6 months that you just wanted to give up? Every business person can relate to that question and let’s be honest every business person has experienced partial burnout because of being understaffed which creates a self-over worked syndrome. 

Ok so let’s stop feeling sorry for ourselves and understand what has taken place. 

There is so much change and disciplines required to be in business today and the longer you have been in business the easier it is to say the heck with it and settle/plan to give up and just remain the way they are.  These owners end up putting their head in the sand. Re-read the quote at the beginning of this article because it is very true and giving up today from being the very best that you are capable of being will haunt you within a year of your actions and tremendous regret will stay with you for the rest of your life as you end up saying “if I only stuck with it and got things done”. 

Many business people enter a stage called “Business Normalcy Bias”. When you are in a state of Business normalcy bias it means you are being overwhelmed looking at all the change required and simply believe the change required can’t happen, so you say why should I keep trying?  Let’s look at the formal definition of Normalcy Bias and bring it into context of the shop owner who is going through this. 

A definition and explanation from Wikipedia: — The normalcy bias refers to a mental state people enter when facing a disaster. It causes people to underestimate both the possibility of a disaster occurring and its possible effects. This often results in situations where people fail to adequately prepare for a disaster. The assumption that is made in the case of the normalcy bias is that since a disaster never has occurred then it never will occur. It also results in the inability of people to cope with a disaster once it occurs. People with a normalcy bias have difficulties reacting to something they have not experienced before. People also tend to interpret warnings in the most optimistic way possible, seizing on any ambiguities to infer a less serious situation. 
The normalcy bias may be caused in part by the way the brain processes new data. Research suggests that even when the brain is calm it takes 8–10 seconds to process new information. Stress slows the process, and when the brain cannot find an acceptable response to a situation, it fixates on a single solution that may or may not be correct.  
The normalcy bias also causes people to drastically underestimate the effects of the disaster. Therefore, they think that everything will be all right, while information from the radio, television, or neighbors gives them reason to believe there is a risk. This creates a cognitive dissonance that they then must work to eliminate. Some manage to eliminate it by refusing to believe new warnings coming in and refusing to evacuate (maintaining the normalcy bias), while others eliminate the dissonance by escaping the danger.  

Bob Greenwood

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Bob Greenwood
Surrey, British Columbia, Canada