Automotive & HD Business Management Articles.
Bob Greenwood. August 13, 2014. ( over 5 years ago ) 1,178 views
Today it’s imperative that we educate the client regarding your policy on the quality of business you want to deliver to them. Consider making up a wall board with the following:
Much as we would like to, we cannot provide both quality parts and professional workmanship at low prices.
Our regular clients know that our prices may be perceived to be in the higher bracket of the industry but they come back again and again, because we do the work right and guarantee both parts and workmanship.
Further to this, we will run real “values” from time to time, but will not run loss leaders just to draw people in and use high pressure tactics to “sell” work or parts.
We will counsel you about real deficiencies in your automobile that affects safety and reliability, give you an honest quotation concerning repair and maintenance costs, and leave the decision concerning whether you want us to do it to your discretion.
Please note that our Maintenance and Technical Service rates must include the wages of our highly skilled and trained technicians plus other overhead costs such as rent, equipment costs, insurance, utilities, business and payroll taxes, etc.. Oh yes, one further addition, our prices include a profit allowance for us so that we can continue to provide Quality Service to our many valued friends and clients.
Please do not hesitate to ask for a quotation on any work or service. We are not ashamed to quote our services and take the time to share with you what extras you get for the sometimes perceived higher costs than those provided by some competitors.