Meet Bob Greenwood

Mr. Robert (Bob) Greenwood AAM (Accredited Automotive Manager) is President and C.E.O. of Automotive Aftermarket E-Learning Centre Ltd. (AAEC).

Mr. Robert (Bob) Greenwood AMAM (Accredited Master Automotive Manager) is President and C.E.O. of Automotive Aftermarket E-Learning Centre Ltd. (AAEC).   AAEC is a company focused on providing Business Management Resources and Development for the Independent Sector of the aftermarket industry. AAEC content and technology is recognized as part of the curriculum of the Fixed Operations Diploma and the Aftermarket Degree courses taken at the Automotive Business School of Canada at Georgian College located in Barrie Ontario Canada. This school is the leader and only college in Canada that offers an automotive business education. AAEC is also recognized by the Automotive Management Institute (AMI), located in North Richland Hills, Texas USA, allowing 80 credits for successful completion of the AAEC E-Learning portion of the site towards the 120 credits required to obtain the reputable Accredited Automotive Manager (AAM) designation.

 Bob has over 40 years of Business Management experience within the Independent sector of the automotive aftermarket industry in North America, consulting Independent retail shops on all facets of their business operations. His 18 years of running his own local consulting and accounting firm in Ottawa, Ontario Canada created some of the most productive and financially successful entrepreneurs within the Independent sector today.

 Bob is one of 150 world-wide AMI approved instructors. He has created Business Management development courses for aftermarket shop employers/managers, Jobbers and Jobber Sales representatives which are recognized as being the most comprehensive, industry specific courses of their kind in North America. His courses address the creation of measurable bottom-line profitability and not just developing activity to keep busy, by covering the very detailed nuts and bolts issues that are required to be clearly understood by every level of the industry if an independent shop is going to financially prosper and enjoy a professional future.

 Bob writes bi- monthly articles in Canada for CARS Magazine addressing Shop Management issues and monthly articles in Jobber News addressing wholesale Parts Distributor Management issues. These two journals are the most widely circulated and read magazines in Canada for addressing shop and wholesale management development. He also writes Business Management articles for Auto & Truck Atlantic Magazine in Atlantic Canada, Management articles for the USA HDA Truck Pride (Truck Service Experts News Letter Heavy Duty Division), monthly Management articles for the Heavy Duty Repair Forum Letter in the USA and also monthly Business Management articles for Motor Age Magazine in the USA.  

 Bob is on the Board of Directors of the Automotive Industries Association (AIA) of Canada and AAEC is a member of ASA (the Automotive Service Association) in the USA.   Bob also served as a volunteer on the USA AUTOCARE Association Education Committee for 3 years finishing up his term in the Fall of 2016. The Education Committee strived to enhance the business potential and competitive advantage of AUTOCARE Assoc. members through its support of aftermarket education events and programs.  

 Bob is a frequent key-note speaker at various industry, company and association conventions throughout North America. He brings a very unique insight from his personal experiences working with the retail Service Provider sector, the wholesale Jobbers sector, the Warehouse Distribution sector and Manufacturers within the aftermarket industry.

 Bob has been awarded an 0-1 Status VISA to the USA (highest level VISA status available) by the US Government and Homeland Security as offering a “Specialty Skill” to the Aftermarket industry.

 On November 4th, 2003 during Automotive Industry Week in Las Vegas Nevada, in recognition of his contributions to the automotive aftermarket industry, Bob was the first, and is the only Canadian Business Management Consultant to be presented the very prestigious Northwood University Automotive Aftermarket Management Education Award for 2003 by Dr. David E. Fry, then President of the University. “This award is presented to individuals in the automotive aftermarket field who have made noteworthy contributions to education. Recipients are people of stature and the award is recognition of dedication over a number of years to the educational process and the field of Automotive Aftermarket. The award is unique in that it is the only education award of its kind in the industry”.

 On November 23rd 2012, Bob was one of 37 Canadians out of the 800,000 people within the Canadian automotive industry honoured by the Governor General of Canada and awarded the prestigious Queen Elizabeth II Diamond Jubilee Medal. “This medal honours significant contributions and achievements by Canadians.   It is presented to automotive aftermarket industry professionals who have distinguished themselves as highly respected by community and industry leaders.”

 On May 4th, 2018 Bob was presented the “Training Provider of the Year” Award Mechanical Service Repair Segment by Jeff Peevy, President of the Automotive Management Institute. This award was presented for “Outstanding contributions to the Automotive Management Institute Next Generation programs.”  

 Bob offers personal business coaching and on-going business development for Automotive and Heavy Duty shops focusing in on building NET income. His clients have won International Awards for business excellence.  


Greenwood 2017

Bob Greenwood
Surrey, British Columbia, Canada
Sue Hitchon
AAEC / AED Brantford
Brantford, Ontario, Canada